For my Public Relations Research class this semester I participated in a social media monitoring project that took a company and searched for commentary about the company on the internet. My group chose Wal-Mart and researched multiple social media networks to see what was being discussed about the company. The following link shows the research and study itself. Please feel free to read it and tell me what you think!
http://thisismarkc.files.wordpress.com/2009/09/wal-mart-social-media-monitoring-report-final1.pdf
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To view my partners blogs and their views on the study click on their name below:
